Founded in 2022 by premium F&B guru Trinh Lai, Rockwell Collection is a Vietnamese-based lifestyle group that develops, owns, and operates a diversified portfolio of luxury dining, beverage, and nightlife entertainment venues.

Rockwell Collection is a partnership between industry heavyweights that together shared decades of experience in hospitality. The group’s aim is to continuously reinvent, standardize and redefine the hospitality industry. By keeping up with current trends and spearheading at the helm of cutting edge innovative strategies, Rockwell Collection will always push boundaries, realize its goal of rapid expansion in Vietnam, transform Vietnam’s F&B and nightlife scenes and beyond, through our massive partnership opportunities, groundbreaking events, and methodical, systematic operation.

Mr. Trinh Lai

“It is not easy to create new concepts, but retaining guests once they have become accustomed is even harder. Services have been our differentiation to entice guests over the past decade.”

In the past decade, Mr. Trinh Lai’s was most recognized as a founder of multiple luxury restaurants and bars in Ho Chi Minh City: Chill Sky Bar, Sorae, Qui Cuisine & Mixology, Envy Club and Chinese restaurant chain San Fu Lou… He grew up in Denmark, and was working as early as 14 years old in various positions in the F&B industry: from being a waiter to a bartender, restaurant manager… At the age of 18 – he started his own fast food store. This early success encouraged and gave him the confidence to acquire a Chinese restaurant and completely transform it into one of the hottest spot in town. At the age of 25, he had opened up to 9 outlets of restaurants and coffee shops in Denmark. In 2007, after exploring many countries in the world, he came back to visit Vietnam and immediately recognized the immense potential of this market. Within 1 year of researching, experiencing and making connections in the city, he decided to challenge himself with the mission to create brands such as Chill Sky Bar, Sorae and Chinese restaurant chain San Fu Lou. In 2016, I created VISE Hospitality with Qui – A fusion, Asian inspired Lounge & Restaurant; and Envy, Club-house with a theatre flare. This was a completely new concept for the Vietnamese market.

After transferring these restaurants to investors, Mr. Lai challenged himself again to create a new empire – EMG Element Management Group in 2017 with many exciting and exceptional projects: SKY XX, PRIME XXI, Lai, Towa, ROS, and Mister Lai Kitchen.

In Feb 2020, EMG transformed itself while turning to the next stage of Lifestyle by switching to ELG – Elements LAIFEstyle Group.

Our sole aim is to define and set the benchmark for the modern lifestyle of Vietnam market. With participation in diverse industries, ELG provides a comprehensive range of superior lifestyle projects covering hospitality, entertainment, event management, retail… Our mission is to deliver an extraordinary experience for every single customer, every time.


Let Expert Planners Assist You
Looking for an event planning assistant? Call and let us help you design, plan and manage the most exceptional events that perfectly reflect the brand of each client or personality of each guest.

Social events
Birthday Parties Wine dinner events Graduation Parties Baby Showers VIP Events

Wedding Proposals Engagement Parties Bachelorette Parties Weddings Anniversaries

corporate events
Product launches Fashion Shows Corporate Parties Board Meetings Conferences


ROCKWELL COLLECTION offers Consulting Services for any business in the Hospitality Industry

The perfect guest experience is something every business in this industry aims to achieve.

Our expert staff drawn from all corners of the world have extensive experience in consulting and management services that range from restaurant and bar operations, nightclub management, to operational auditing, venue assessment and design.

We offer our complete hospitality consulting solutions tailored to each specific need, across a wide range of hospitality sectors, including:

  • Restaurants and Bars
  • Nightclubs
  • Hotel, Resorts & Spas
  • Yacht, Cruise Lines and more

We look forward to helping your company offer an unmatched level of customer service and satisfaction, along with cultivating the desire for continuous improvement.

To learn more about what we can do for you, contact our ROCKWELL COLLECTION team for an appointment.


Looking to join our team?
Kindly send your CV to our HR department:


To know more about our LAIFESTYLE Membership, kindly contact:



ROCKWELL COLLECTION gift card is an unique way to make someone’s day. You can explore a wide selection of delicacies, numerous choices of handcrafted cocktails, experience our stunning views of Saigon River and Saigon Skylines with our ROCKWELL COLLECTION Gift card. With 6-month validity, it’s totally flexible for the receiver to embark on a truly moving dining experience across our outlets.

You only need to visit one of our outlets where you can buy the gift card. You can also write to us on customerservices@elements.vn or call us on (+84) 902 503 828 for more information

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