Elements LAIFESTYLE Group (ELG) – founded by Mr. Trinh Lai is a dynamic company headquartered in Ho Chi Minh city, Vietnam. Launched in 2017, our sole aim is to define and set the benchmark for the modern lifestyle of Vietnam market. With participation in diverse industries, ELG provides a comprehensive range of superior lifestyle projects covering hospitality, entertainment, event management, retail… Our mission is to deliver an extraordinary experience for every single guest, every time.
Inspired by Mr. Trinh Lai, a prominent and prestigious name in Vietnam’s luxury leisure industry - who is also currently ELG's chairman; we take root and build our business philosophy based on 5 essential elements:
Fire represents Cuisine,
Water represents Mixology,
Air represents Entertainment,
Earth represents Aesthetics,
The soul represents Hosting.
Welcome to the Essence of Hospitality.
With 6 current projects including:
Prime XXI – Steak & Seafood
Lai – Cantonese Restaurant
Towa – Japanese Cuisine
ROS – Dining & River Lounge
And many potential projects being researched and developed, ELG ambitiously becomes a pioneer in the market and brings more new concepts that even beyond the usual boundaries.
“It is not easy to create new concepts, but retaining guests once they have become accustomed is even harder. Services have been our differentiation to entice guests over the past decade.”
In the past decade, Mr. Trinh Lai’s was most recognized as a founder of multiple luxury restaurants and bars in Ho Chi Minh City: Chill Sky Bar, Sorae, Qui Cuisine & Mixology, Envy Club and Chinese restaurant chain San Fu Lou… He grew up in Denmark, and was working as early as 14 years old in various positions in the F&B industry: from being a waiter to a bartender, restaurant manager… At the age of 18 – he started his own fast food store. This early success encouraged and gave him the confidence to acquire a Chinese restaurant and completely transform it into one of the hottest spot in town. At the age of 25, he had opened up to 9 outlets of restaurants and coffee shops in Denmark. In 2007, after exploring many countries in the world, he came back to visit Vietnam and immediately recognized the immense potential of this market. Within 1 year of researching, experiencing and making connections in the city, he decided to challenge himself with the mission to create brands such as Chill Sky Bar, Sorae and Chinese restaurant chain San Fu Lou. In 2016, I created VISE Hospitality with Qui – A fusion, Asian inspired Lounge & Restaurant; and Envy, Club-house with a theatre flare. This was a completely new concept for the Vietnamese market.
After transferring these restaurants to investors, Mr. Lai challenged himself again to create a new empire – EMG Element Management Group in 2017 with many exciting and exceptional projects: SKY XX, PRIME XXI, Lai, Towa, ROS, and Mister Lai Kitchen.
In Feb 2020, EMG transformed itself while turning to the next stage of Lifestyle by switching to ELG - Elements LAIFEstyle Group.
Our sole aim is to define and set the benchmark for the modern lifestyle of Vietnam market. With participation in diverse industries, ELG provides a comprehensive range of superior lifestyle projects covering hospitality, entertainment, event management, retail… Our mission is to deliver an extraordinary experience for every single customer, every time.
Let Expert Planners Assist You
Looking for an event planning assistant? Call and let us help you design, plan and manage the most exceptional events that perfectly reflect the brand of each client or personality of each guest.
Birthday Parties Wine dinner events Graduation Parties Baby Showers VIP Events
Wedding Proposals Engagement Parties Bachelorette Parties Weddings Anniversaries
Product launches Fashion Shows Corporate Parties Board Meetings Conferences
ELG offers Consulting Services for any business in the Hospitality Industry
The perfect guest experience is something every business in this industry aims to achieve.
Our expert staff drawn from all corners of the world have extensive experience in consulting and management services that range from restaurant and bar operations, nightclub management, to operational auditing, venue assessment and design.
We offer our complete hospitality consulting solutions tailored to each specific need, across a wide range of hospitality sectors, including:
We look forward to helping your company offer an unmatched level of customer service and satisfaction, along with cultivating the desire for continuous improvement.
To learn more about what we can do for you, contact our ELG team for an appointment.
To know more about our LAIFESTYLE Membership, kindly contact:
BECOME A PART OF THE LAIFESTYLE!
ELG gift card is an unique way to make someone's day. You can explore a wide selection of delicacies, numerous choices of handcrafted cocktails, experience our stunning views of Saigon River and Saigon Skylines with our ELG Gift card. With 6-month validity, it's totally flexible for the receiver to embark on a truly moving dining experience across our outlets.
You only need to visit one of our outlets where you can buy the gift card. You can also write to us on email@example.com or call us on (+84) 902 503 828 for more information
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